Good Food - saving food waste!
Played a key role in redesigning the app for end users tackled navigation structure and Information architecture, of items, menu, and the app sitemap, and improved product listings and checkout process of ordering from different locations at the same time! during this overview, you will explore on the following page a way to solve those challenges. Senior product designer Competitor research and trends Business, engineers
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Mobile App / Android OS
Good Food - saving food waste!
Played a key role in redesigning the app for end users tackled navigation structure and Information architecture, of items, menu, and the app sitemap, and improved product listings and checkout process of ordering from different locations at the same time! during this overview, you will explore on the following page a way to solve those challenges. Senior product designer Competitor research and trends Business, engineers
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Mobile App / Android OS
Good Food - saving food waste!
Played a key role in redesigning the app for end users tackled navigation structure and Information architecture, of items, menu, and the app sitemap, and improved product listings and checkout process of ordering from different locations at the same time! during this overview, you will explore on the following page a way to solve those challenges. Senior product designer Competitor research and trends Business, engineers
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Mobile App / Android OS
Intro
Background
Good Food company operating from Egypt takes care of the leftover food in whole or meals from restaurants, and supermarkets and offers it back to users at a discounted price instead of letting them go to waste, The app needed a redesign to be able to accommodate a good experience as well the purpose of it and I was hired to take upon the challenge.
Intro
Background
Good Food company operating from Egypt takes care of the leftover food in whole or meals from restaurants, and supermarkets and offers it back to users at a discounted price instead of letting them go to waste, The app needed a redesign to be able to accommodate a good experience as well the purpose of it and I was hired to take upon the challenge.
Intro
Background
Good Food company operating from Egypt takes care of the leftover food in whole or meals from restaurants, and supermarkets and offers it back to users at a discounted price instead of letting them go to waste, The app needed a redesign to be able to accommodate a good experience as well the purpose of it and I was hired to take upon the challenge.
Intro
Goals
Intro
Goals
Intro
Goals
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
Uncovered Insights
Uncovered Insights
Uncovered Insights
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Discovery
Components
Based on our research, we've pinpointed key hypotheses and essential elements crucial for enhancing the app experience. These enhancements cater to our primary target audience: Environmentally Conscious Consumers, Budget-Conscious Shoppers, and Tech-Savvy Millennials and Gen Z.
Discovery
Components
Based on our research, we've pinpointed key hypotheses and essential elements crucial for enhancing the app experience. These enhancements cater to our primary target audience: Environmentally Conscious Consumers, Budget-Conscious Shoppers, and Tech-Savvy Millennials and Gen Z.
Discovery
Components
Based on our research, we've pinpointed key hypotheses and essential elements crucial for enhancing the app experience. These enhancements cater to our primary target audience: Environmentally Conscious Consumers, Budget-Conscious Shoppers, and Tech-Savvy Millennials and Gen Z.
The Previous app navigation structure was under a menu sidebar however based on the common patterns we wanted to bring top-level menu items forward such as Discover, Buy Again, Cart with amount visible, and a menu drawer to access the remaining views.
Allow small devices to easily display multiple products, provide larger image previews, and accommodate longer product names. The interface would facilitate swift additions and removals of items, while discounts and highlights to be more prominent for better visibility.
The Previous app navigation structure was under a menu sidebar however based on the common patterns we wanted to bring top-level menu items forward such as Discover, Buy Again, Cart with amount visible, and a menu drawer to access the remaining views.
Allow small devices to easily display multiple products, provide larger image previews, and accommodate longer product names. The interface would facilitate swift additions and removals of items, while discounts and highlights to be more prominent for better visibility.
The Previous app navigation structure was under a menu sidebar however based on the common patterns we wanted to bring top-level menu items forward such as Discover, Buy Again, Cart with amount visible, and a menu drawer to access the remaining views.
Allow small devices to easily display multiple products, provide larger image previews, and accommodate longer product names. The interface would facilitate swift additions and removals of items, while discounts and highlights to be more prominent for better visibility.
Discovery
Prototype
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Discovery
Prototype
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Discovery
Prototype
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
Discovery
Discovery
Discovery
After aligning with Engineers and user feedback in an online moderated user testing setup