Intro
Background
Good Food company operating from Egypt takes care of the leftover food in whole or meals from restaurants, and supermarkets and offers it back to users at a discounted price instead of letting them go to waste, The app needed a redesign to be able to accommodate a good experience as well the purpose of it and I was hired to take upon the challenge.
Intro
Goals
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
Uncovered Insights
User Personas
Discovery
Components
Based on our research, we've pinpointed key hypotheses and essential elements crucial for enhancing the app experience. These enhancements cater to our primary target audience: Environmentally Conscious Consumers, Budget-Conscious Shoppers, and Tech-Savvy Millennials and Gen Z.
Discovery
Prototype
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
Discovery
After aligning with Engineers and user feedback in an online moderated user testing setup