Mina Awadallah / Projects

Revamping the Search journey for eCommerce with a focus on Interaction

A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.

Lead product designer

Experiment, Design Hackathon

SEO, Growth, Engineering

Mina Awadallah / Projects

Revamping the Search journey for eCommerce with a focus on Interaction

A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.

Lead product designer

Experiment, Design Hackathon

SEO, Growth, Engineering

Mina Awadallah / Projects

Revamping the Search journey for eCommerce with a focus on Interaction

A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.

Lead product designer

Experiment, Design Hackathon

SEO, Growth, Engineering

Intro

Background

I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.

The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.

Intro

Goals

Increase User Engagement

Discover new ways to increase user interaction while searching for products and bring more value to our search feature on the home page.


Eliminate Frictions

Eliminate friction for users to reach a partner shop by suggesting products while they are exploring our listings or a journey with a shorter path than the traditional existing one.

Encourage exploration

Encourage users to discover trends in fashion, and explore new listings, especially with each new season of the year.

Increase User Engagement

Discover new ways to increase user interaction while searching for products and bring more value to our search feature on the home page.


Eliminate Frictions

Eliminate friction for users to reach a partner shop by suggesting products while they are exploring our listings or a journey with a shorter path than the traditional existing one.

Encourage exploration

Encourage users to discover trends in fashion, and explore new listings, especially with each new season of the year.

Research Insights

Our Target

Females (25-56)

72.5%

Users Interested in second hand.

Methodologies

Design Survey (40 participants)

75%

Prefer to see regular items per default not mixed.

52.5%

Should be a separate Category.

Problem Statement

The existing search functionality has a limited engagement time from users or is rarely used due to the majority of our traffic being directly from Google or other search engines; however, the offering for the search functionality for users has been limited only to keyword suggestions, driven by the goal of retention we wanted to bring a richer value to our search experience on the platform matching user needs while exploring our listings.

Problem Statement

The existing search functionality has a limited engagement time from users or is rarely used due to the majority of our traffic being directly from Google or other search engines; however, the offering for the search functionality for users has been limited only to keyword suggestions, driven by the goal of retention we wanted to bring a richer value to our search experience on the platform matching user needs while exploring our listings.

Enter Design Sprint

I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint

Design

Uncovered Insights

User Personas

User Personas

User Personas

User Personas

User Personas

Design

Seasonal styles Display

Direct messages about authenticity

Predefined filters for brand, sizes and prices

Early bird items

Multiple entry points

Seasonal styles Display

Direct messages about authenticity

Predefined filters for brand, sizes and prices

Early bird items

Multiple entry points

Discovery

Hypothesis

Effective product discovery is a crucial factor in the success of any eCommerce platform. In fact, users typically evaluate whether their needs are being met within the first few seconds of interacting with the platform. With this in mind, we propose a new approach to help users quickly access different categories of products directly from the search field.

We wanted to explore an approach that guides users in an explorative search. Users can start by browsing through our entry points, such as "Categories" and "Trends", and we also offer product suggestions. Additionally, users can easily dismiss or add more selections to refine their search.

Effective product discovery is a crucial factor in the success of any eCommerce platform. In fact, users typically evaluate whether their needs are being met within the first few seconds of interacting with the platform. With this in mind, we propose a new approach to help users quickly access different categories of products directly from the search field.

We wanted to explore an approach that guides users in an explorative search. Users can start by browsing through our entry points, such as "Categories" and "Trends", and we also offer product suggestions. Additionally, users can easily dismiss or add more selections to refine their search.

Discovery

Prototype

Interactive Prototypes
(Try it yourself below )

Before

After

Discovery

After aligning with Engineers and user feedback in an online moderated user testing setup

Discovery

Results

Let’s talk

Email @ mina@awadallah.io

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