Seha “Health” App - POC
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system
Lead product designer
MVP - POC
SEO, Growth, Engineering

Seha “Health” App - POC
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system
Lead product designer
MVP - POC
SEO, Growth, Engineering

Seha “Health” App - POC
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system
Lead product designer
MVP - POC
SEO, Growth, Engineering

Intro
Background
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system.
Multiple back-to-back meetings with the stakeholders were important:
To gain an understanding of the business requirements for features requires more clarity or discussing specific flows.
Showcasing rough sketches on a day-to-day basis discussing experience direction, implementation limitations and where we can improve the journey for patients while trying to create a new booking to be the easiest way possible.
Intro
Background
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system.
Multiple back-to-back meetings with the stakeholders were important:
To gain an understanding of the business requirements for features requires more clarity or discussing specific flows.
Showcasing rough sketches on a day-to-day basis discussing experience direction, implementation limitations and where we can improve the journey for patients while trying to create a new booking to be the easiest way possible.
Intro
Background
An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system.
Multiple back-to-back meetings with the stakeholders were important:
To gain an understanding of the business requirements for features requires more clarity or discussing specific flows.
Showcasing rough sketches on a day-to-day basis discussing experience direction, implementation limitations and where we can improve the journey for patients while trying to create a new booking to be the easiest way possible.
Intro
Goals
Intro
Goals
Intro
Goals
Sketches
Sketching on paper during quick meetings sales director and in my own time led to multiple results:
The appointment process would allow filtering booking either by facility or appointment type.
Suggested a focus on highlighting sooner dates, allow the user to change the facility and the selected Physician anytime during the journey before booking is complete without having to start from scratch
User Medical Record “ My profile “ would be a modular concept that pushes the most important information to the user that requires an action first it can be a notification or a suggestion to fill in missing information such as measurements or medications.
Sketches
Sketching on paper during quick meetings sales director and in my own time led to multiple results:
The appointment process would allow filtering booking either by facility or appointment type.
Suggested a focus on highlighting sooner dates, allow the user to change the facility and the selected Physician anytime during the journey before booking is complete without having to start from scratch
User Medical Record “ My profile “ would be a modular concept that pushes the most important information to the user that requires an action first it can be a notification or a suggestion to fill in missing information such as measurements or medications.
Sketches
Sketching on paper during quick meetings sales director and in my own time led to multiple results:
The appointment process would allow filtering booking either by facility or appointment type.
Suggested a focus on highlighting sooner dates, allow the user to change the facility and the selected Physician anytime during the journey before booking is complete without having to start from scratch
User Medical Record “ My profile “ would be a modular concept that pushes the most important information to the user that requires an action first it can be a notification or a suggestion to fill in missing information such as measurements or medications.
Moodboard
Moodboard
Moodboard
Moodboard was an exciting activity conducted over the course of two days, The activity included:Grasp an overview of how booking work, identify key touch points in the user journey and required information to complete a successful booking Discovery of competitors experiences to measure and understand user patterns
Moodboard was an exciting activity conducted over the course of two days, The activity included:Grasp an overview of how booking work, identify key touch points in the user journey and required information to complete a successful booking Discovery of competitors experiences to measure and understand user patterns
Moodboard was an exciting activity conducted over the course of two days, The activity included:Grasp an overview of how booking work, identify key touch points in the user journey and required information to complete a successful booking Discovery of competitors experiences to measure and understand user patterns
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
Uncovered Insights
Uncovered Insights
Uncovered Insights
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Discovery
Hypothesis
Discovery
Hypothesis
Discovery
Hypothesis
User can track from the top-level navigation menu item “Home”, their Medical reports that were just issued from their health provider, current health conditions based on last visits and their current medication, their lab results, and more.
Facilitate their visits to seha institutes and avoid a lot of paperwork while having such information synced to seha serves.
A fast and easy way for users to book an appointment.
News tap to help users discover health tips and recommendations like vaccine announcements for the season or other important alerts.
Quick Access to medical records Increase user interaction time with the app by browsing their medical record.An easy method to identify available reports, recall medications, etc, bring transparency to the user and direct access. Progressive disclosure of required information would mean users only do more cognitive load for new required/available data when they are asked to. When being asked about their health conditions they can quickly use the app to show their current status removing the factor of guessing and uncertainty.
User can track from the top-level navigation menu item “Home”, their Medical reports that were just issued from their health provider, current health conditions based on last visits and their current medication, their lab results, and more.
Facilitate their visits to seha institutes and avoid a lot of paperwork while having such information synced to seha serves.
A fast and easy way for users to book an appointment.
News tap to help users discover health tips and recommendations like vaccine announcements for the season or other important alerts.
Quick Access to medical records Increase user interaction time with the app by browsing their medical record.An easy method to identify available reports, recall medications, etc, bring transparency to the user and direct access. Progressive disclosure of required information would mean users only do more cognitive load for new required/available data when they are asked to. When being asked about their health conditions they can quickly use the app to show their current status removing the factor of guessing and uncertainty.
User can track from the top-level navigation menu item “Home”, their Medical reports that were just issued from their health provider, current health conditions based on last visits and their current medication, their lab results, and more.
Facilitate their visits to seha institutes and avoid a lot of paperwork while having such information synced to seha serves.
A fast and easy way for users to book an appointment.
News tap to help users discover health tips and recommendations like vaccine announcements for the season or other important alerts.
Quick Access to medical records Increase user interaction time with the app by browsing their medical record.An easy method to identify available reports, recall medications, etc, bring transparency to the user and direct access. Progressive disclosure of required information would mean users only do more cognitive load for new required/available data when they are asked to. When being asked about their health conditions they can quickly use the app to show their current status removing the factor of guessing and uncertainty.
Discovery
Proposed Experience
An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.
Next Let’s have a look at some of the components followed by Complete UI
Discovery
Proposed Experience
An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.
Next Let’s have a look at some of the components followed by Complete UI
Discovery
Proposed Experience
An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.
Next Let’s have a look at some of the components followed by Complete UI
Before
After
Discovery
Discovery
Discovery
After aligning with Engineers and user feedback in an online moderated user testing setup