Mina Awadallah / Projects

Seha “Health” App - POC

An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system

Lead product designer

MVP - POC

SEO, Growth, Engineering

Mina Awadallah / Projects

Seha “Health” App - POC

An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system

Lead product designer

MVP - POC

SEO, Growth, Engineering

Mina Awadallah / Projects

Seha “Health” App - POC

An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system

Lead product designer

MVP - POC

SEO, Growth, Engineering

Intro

Background

An app design proposal for Seha Abu Dhabi Health Services to tackle booking medical appointments, keep an updated health records and identify patient allergies and diet system.


Multiple back-to-back meetings with the stakeholders were important:

  • To gain an understanding of the business requirements for features requires more clarity or discussing specific flows.

  • Showcasing rough sketches on a day-to-day basis discussing experience direction, implementation limitations and where we can improve the journey for patients while trying to create a new booking to be the easiest way possible.

Intro

Goals

Sketches

Sketching on paper during quick meetings sales director and in my own time led to multiple results:

  • The appointment process would allow filtering booking either by facility or appointment type.

  • Suggested a focus on highlighting sooner dates, allow the user to change the facility and the selected Physician anytime during the journey before booking is complete without having to start from scratch

  • User Medical Record “ My profile “ would be a modular concept that pushes the most important information to the user that requires an action first it can be a notification or a suggestion to fill in missing information such as measurements or medications.

Sketches

Sketching on paper during quick meetings sales director and in my own time led to multiple results:

  • The appointment process would allow filtering booking either by facility or appointment type.

  • Suggested a focus on highlighting sooner dates, allow the user to change the facility and the selected Physician anytime during the journey before booking is complete without having to start from scratch

  • User Medical Record “ My profile “ would be a modular concept that pushes the most important information to the user that requires an action first it can be a notification or a suggestion to fill in missing information such as measurements or medications.

Moodboard

Moodboard was an exciting activity conducted over the course of two days, The activity included:Grasp an overview of how booking work, identify key touch points in the user journey and required information to complete a successful booking Discovery of competitors experiences to measure and understand user patterns

Research Insights

Our Target

Females (25-56)

72.5%

Users Interested in second hand.

Methodologies

Design Survey (40 participants)

75%

Prefer to see regular items per default not mixed.

52.5%

Should be a separate Category.

Enter Design Sprint

I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint

Uncovered Insights

User Personas

User Personas

User Personas

User Personas

User Personas

Seasonal styles Display

Direct messages about authenticity

Predefined filters for brand, sizes and prices

Early bird items

Multiple entry points

Seasonal styles Display

Direct messages about authenticity

Predefined filters for brand, sizes and prices

Early bird items

Multiple entry points

Discovery

Hypothesis

  • User can track from the top-level navigation menu item “Home”, their Medical reports that were just issued from their health provider, current health conditions based on last visits and their current medication, their lab results, and more.

  • Facilitate their visits to seha institutes and avoid a lot of paperwork while having such information synced to seha serves.

  • A fast and easy way for users to book an appointment.

  • News tap to help users discover health tips and recommendations like vaccine announcements for the season or other important alerts.

Quick Access to medical records Increase user interaction time with the app by browsing their medical record.An easy method to identify available reports, recall medications, etc, bring transparency to the user and direct access. Progressive disclosure of required information would mean users only do more cognitive load for new required/available data when they are asked to. When being asked about their health conditions they can quickly use the app to show their current status removing the factor of guessing and uncertainty.


  • User can track from the top-level navigation menu item “Home”, their Medical reports that were just issued from their health provider, current health conditions based on last visits and their current medication, their lab results, and more.

  • Facilitate their visits to seha institutes and avoid a lot of paperwork while having such information synced to seha serves.

  • A fast and easy way for users to book an appointment.

  • News tap to help users discover health tips and recommendations like vaccine announcements for the season or other important alerts.

Quick Access to medical records Increase user interaction time with the app by browsing their medical record.An easy method to identify available reports, recall medications, etc, bring transparency to the user and direct access. Progressive disclosure of required information would mean users only do more cognitive load for new required/available data when they are asked to. When being asked about their health conditions they can quickly use the app to show their current status removing the factor of guessing and uncertainty.


Discovery

Proposed Experience

An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.

Next Let’s have a look at some of the components followed by Complete UI

Before

After

Discovery

After aligning with Engineers and user feedback in an online moderated user testing setup

Discovery

Let’s talk

Email @ mina@awadallah.io

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