Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking
Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking
Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Goals
Intro
Goals
Intro
Goals
Market research
Market research
Market research
I ran a competitor research to benchmark the key elements among other digital health providers and frame suggestions of how to structure, and define the information architecture of the platform to the content and business team.
We understood how we would like to display and highlight the main features of the platform keeping in mind our target users patients and doctors who would use the platform.
I ran a competitor research to benchmark the key elements among other digital health providers and frame suggestions of how to structure, and define the information architecture of the platform to the content and business team.
We understood how we would like to display and highlight the main features of the platform keeping in mind our target users patients and doctors who would use the platform.
I ran a competitor research to benchmark the key elements among other digital health providers and frame suggestions of how to structure, and define the information architecture of the platform to the content and business team.
We understood how we would like to display and highlight the main features of the platform keeping in mind our target users patients and doctors who would use the platform.
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
Design
Uncovered Insights
Design
Uncovered Insights
Design
Uncovered Insights
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
Design
Design
Design
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Discovery
Hypothesis
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Hypothesis
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Hypothesis
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
Discovery
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Discovery
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Discovery
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
Discovery
Discovery
Discovery
After aligning with Engineers and user feedback in an online moderated user testing setup
Discovery
Results
Discovery
Results
Discovery
Results
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.