Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Goals
Market research
I ran a competitor research to benchmark the key elements among other digital health providers and frame suggestions of how to structure, and define the information architecture of the platform to the content and business team.
We understood how we would like to display and highlight the main features of the platform keeping in mind our target users patients and doctors who would use the platform.
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
Design
Uncovered Insights
User Personas
Design
Discovery
Hypothesis
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
Discovery
After aligning with Engineers and user feedback in an online moderated user testing setup