Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering
Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering
Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering
Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Goals
Intro
Goals
Intro
Goals
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
The solution
Uncovered Insights
The solution
Uncovered Insights
The solution
Uncovered Insights
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
User Personas
The solution
The solution
The solution
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Seasonal styles Display
Direct messages about authenticity
Predefined filters for brand, sizes and prices
Early bird items
Multiple entry points
Hypothesis
We identified the following key Hypotheses based on our alignment with BMW stakeholders and operational users that we consider vital to highlight for solving when they start using the dashboard.
Hypothesis
We identified the following key Hypotheses based on our alignment with BMW stakeholders and operational users that we consider vital to highlight for solving when they start using the dashboard.
Hypothesis
We identified the following key Hypotheses based on our alignment with BMW stakeholders and operational users that we consider vital to highlight for solving when they start using the dashboard.
A clear timeline of the car history across different stages of its service would quickly help the workshop team take proactive decisions
Overall statistics per Workshop would provide a better idea of its current capacity, and performance and help the workshop managers make proactive decisions to avoid maintenance and delivery delays.
A clear timeline of the car history across different stages of its service would quickly help the workshop team take proactive decisions
Overall statistics per Workshop would provide a better idea of its current capacity, and performance and help the workshop managers make proactive decisions to avoid maintenance and delivery delays.
A clear timeline of the car history across different stages of its service would quickly help the workshop team take proactive decisions
Overall statistics per Workshop would provide a better idea of its current capacity, and performance and help the workshop managers make proactive decisions to avoid maintenance and delivery delays.
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
After aligning with Engineers and user feedback in an online moderated user testing setup
Results
Results
Results
20%+
Increase in BMW service center efficiency
20%+
Increase in BMW service center efficiency
20%+
Increase in BMW service center efficiency