Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Goals
Research Insights
Our Target
Females (25-56)
72.5%
Users Interested in second hand.
Methodologies
Design Survey (40 participants)
75%
Prefer to see regular items per default not mixed.
52.5%
Should be a separate Category.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Enter Design Sprint
I led the design sprint creation for Second-hand Landing page, planning and aligning with stakeholders, I mentioned here only a few major aspects of the sprint
The solution
Uncovered Insights
User Personas
The solution
Hypothesis
We identified the following key Hypotheses based on our alignment with BMW stakeholders and operational users that we consider vital to highlight for solving when they start using the dashboard.
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Before
After
After aligning with Engineers and user feedback in an online moderated user testing setup
