Based on our research, we've pinpointed key hypotheses and essential elements crucial for enhancing the app experience. These enhancements cater to our primary target audience: Environmentally Conscious Consumers, Budget-Conscious Shoppers, and Tech-Savvy Millennials and Gen Z.
The Previous app navigation structure was under a menu sidebar however based on the common patterns we wanted to bring top-level menu items forward such as Discover, Buy Again, Cart with amount visible, and a menu drawer to access the remaining views.
Allow small devices to easily display multiple products, provide larger image previews, and accommodate longer product names. The interface would facilitate swift additions and removals of items, while discounts and highlights to be more prominent for better visibility.
We hypothesize that updating users from the home screen, offering quick access to detailed orders will streamline user tasks, encouraging engagement and By infusing the app with personalized, fun artwork, we anticipate fostering a deeper user connection, enhancing their experience, and promoting authenticity.
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