Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Intro
Goals
Intro
Goals
Intro
Goals
Increase User Engagement
Discover new ways to increase user interaction while searching for products and bring more value to our search feature on the home page.
Eliminate Frictions
Eliminate friction for users to reach a partner shop by suggesting products while they are exploring our listings or a journey with a shorter path than the traditional existing one.
Encourage exploration
Encourage users to discover trends in fashion, and explore new listings, especially with each new season of the year.
Increase User Engagement
Discover new ways to increase user interaction while searching for products and bring more value to our search feature on the home page.
Eliminate Frictions
Eliminate friction for users to reach a partner shop by suggesting products while they are exploring our listings or a journey with a shorter path than the traditional existing one.
Encourage exploration
Encourage users to discover trends in fashion, and explore new listings, especially with each new season of the year.
Increase User Engagement
Discover new ways to increase user interaction while searching for products and bring more value to our search feature on the home page.
Eliminate Frictions
Eliminate friction for users to reach a partner shop by suggesting products while they are exploring our listings or a journey with a shorter path than the traditional existing one.
Encourage exploration
Encourage users to discover trends in fashion, and explore new listings, especially with each new season of the year.
Problem Statement
The existing search functionality has a limited engagement time from users or is rarely used due to the majority of our traffic being directly from Google or other search engines; however, the offering for the search functionality for users has been limited only to keyword suggestions, driven by the goal of retention we wanted to bring a richer value to our search experience on the platform matching user needs while exploring our listings.
Problem Statement
The existing search functionality has a limited engagement time from users or is rarely used due to the majority of our traffic being directly from Google or other search engines; however, the offering for the search functionality for users has been limited only to keyword suggestions, driven by the goal of retention we wanted to bring a richer value to our search experience on the platform matching user needs while exploring our listings.
Problem Statement
The existing search functionality has a limited engagement time from users or is rarely used due to the majority of our traffic being directly from Google or other search engines; however, the offering for the search functionality for users has been limited only to keyword suggestions, driven by the goal of retention we wanted to bring a richer value to our search experience on the platform matching user needs while exploring our listings.
Hypothesis
Hypothesis
Hypothesis
Frictionless entry points (all users)
Title
Effective product discovery is a crucial factor in the success of any eCommerce platform. In fact, users typically evaluate whether their needs are being met within the first few seconds of interacting with the platform. With this in mind, we propose a new approach to help users quickly access different categories of products directly from the search field.
Products suggestion (explorative search)
Title
We wanted to explore an approach that guides users in an explorative search. Users can start by browsing through our entry points, such as "Categories" and "Trends", and we also offer product suggestions. Additionally, users can easily dismiss or add more selections to refine their search.
Contextual filter criteria (expert users)
Title
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
Design
Prototype
Interactive Prototypes
(Try it yourself below )
Design
Prototype
Interactive Prototypes
(Try it yourself below )
Design
Prototype
Interactive Prototypes
(Try it yourself below )
Results
Results
Results
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.