Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Intro

Background

Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.

Intro

Background

Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.

Intro

Background

Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.

Intro

Goals

Intro

Goals

Intro

Goals

Hypothesis

Hypothesis

Hypothesis


We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.

Secure

Title

As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.

Ease of use

Title

As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.

Scheduling management

Title

We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users

Design

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Design

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Design

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Results

Results

Results

$1.3M Landed Investment

The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment

1500+ Monthly Bookings

Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

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