Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering

Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering

Using AI to Increase efficiency at BMW Dubai service center by 20%
Exploring new grounds with AI-enabled cameras where physical and digital bring tangible value
Lead product designer
Entirely new SaaS product
SEO, Growth, Engineering

Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Background
BMW Service Center Dubai operated by AGMC is one of the biggest centers in the region to provide maintenance services for BMW car owners, and our goal was to provide a solution to assist in increasing workshop and car tracking services efficiency for a better services for their customers.
Intro
Goals
Intro
Goals
Intro
Goals
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Realtime Data
Assist workshop managers and service center leadership to track capacity workload load and number of cars.
Car stages
Track car's current stages from inspection, under maintenance to delivered.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Problem Statement
There exists a persistent efficiency challenge within BMW workshops that has led to a growing number of unattended cars, resulting in delayed deliveries. The workshops often operate over capacity, creating significant disruptions in both planning and service timelines. To address these inefficiencies and optimize workflow, we propose the implementation of advanced AI camera systems. These systems are envisioned to intelligently monitor workshop environments, ensuring streamlined operations and facilitating timely service deliveries, thereby enhancing overall workshop productivity and customer satisfaction.
The Challenge
Provide a clear navigational dashboard for workshop managers to identify workshops and their zones, drill down to view a car journey such as current location on the map, car stages, and an accessible search field for looking up cars using key elements such as car plate numbers.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Discovery
Features Definition
This innovative solution utilizes an Artificial Intelligence camera from pulses.ai. As the first of its kind in the market, we had limited competition to reference. Therefore, we focused on gaining a thorough understanding of the solution's development process and discovered the following features through meetings with our stakeholders, following best practices.
Hypothesis
Hypothesis
Hypothesis
We identified the following key Hypotheses based on our alignment with BMW stakeholders and operational users that we consider vital to highlight for solving when they start using the dashboard.
Car Timeline
Title
A clear timeline of the car history across different stages of its service would quickly help the workshop team take proactive decisions



Workshop Capacity
Title
Overall statistics per Workshop would provide a better idea of its current capacity, and performance and help the workshop managers make proactive decisions to avoid maintenance and delivery delays.



KPI Settings
Title
While tracking the service center, workshop, and car statistics, dynamic KPI settings will help the managers and operational team set targets and define their plans for example staff availability leading to better service time and increased efficiency targets.



The solution
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The solution
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The solution
Prototype & live solution
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Results
Results
Results
20%+
Increase in BMW service center efficiency
Embowed by physical ai powered cameras by Pulses.ai installed across BMW service center from the entry gate to the exit gate and all locations and features proposed in the product design phase hypothesis were confirmed to be valid.
Embowed by physical ai powered cameras by Pulses.ai installed across BMW service center from the entry gate to the exit gate and all locations and features proposed in the product design phase hypothesis were confirmed to be valid.
Embowed by physical ai powered cameras by Pulses.ai installed across BMW service center from the entry gate to the exit gate and all locations and features proposed in the product design phase hypothesis were confirmed to be valid.