Mina Awadallah / Projects

Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Mina Awadallah / Projects

Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Mina Awadallah / Projects

Sihaty - Rethinking Healthcare

Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.

Senior product designer

Competitor research and trends

SEO, Growth, Engineering

Intro

Background

Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.

Intro

Goals

Discovery

Features definition

We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.

Hypothesis

Secure

As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.

Ease of use

As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.

Scheduling management

We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users

Overview

We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.

We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.

The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.

We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.

The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.

High Fidelity Designs

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Desktop

Mobile

Results

Final design & Results

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Let’s talk

Email @ mina@awadallah.io

Hire me over Upwork

Reach out @