Second-hand fashion online shopping!
10M+ users monthly visit Ladenzeile platform
Lead product designer
Design sprint, User testing
SEO, Growth, Engineering
Second-hand fashion online shopping!
10M+ users monthly visit Ladenzeile platform
Lead product designer
Design sprint, User testing
SEO, Growth, Engineering
Second-hand fashion online shopping!
10M+ users monthly visit Ladenzeile platform
Lead product designer
Design sprint, User testing
SEO, Growth, Engineering
Intro
Background
At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.
Intro
Background
At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.
Intro
Background
At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.
Intro
Goals
Intro
Goals
Intro
Goals
Customer Trust & Awareness
Increase customer awareness and behaviour towards second-hand fashion, especially during the time of covid and Financial Challenges.
SEO Optimiization
Increase internal linking to other categories and pages on Ladenzeile platform.
Land new partner shops
Help sales introduce second-hand fashion to existing and land new partners.
Experimental grounds
Experiment with introducing new features to help steer user engagement and behaviour toward the usage of filters and a product slider to help promote and inject highlighted second hand products.
Customer Trust & Awareness
Increase customer awareness and behaviour towards second-hand fashion, especially during the time of covid and Financial Challenges.
SEO Optimiization
Increase internal linking to other categories and pages on Ladenzeile platform.
Land new partner shops
Help sales introduce second-hand fashion to existing and land new partners.
Experimental grounds
Experiment with introducing new features to help steer user engagement and behaviour toward the usage of filters and a product slider to help promote and inject highlighted second hand products.
Customer Trust & Awareness
Increase customer awareness and behaviour towards second-hand fashion, especially during the time of covid and Financial Challenges.
SEO Optimiization
Increase internal linking to other categories and pages on Ladenzeile platform.
Land new partner shops
Help sales introduce second-hand fashion to existing and land new partners.
Experimental grounds
Experiment with introducing new features to help steer user engagement and behaviour toward the usage of filters and a product slider to help promote and inject highlighted second hand products.
Problem statement
Ladenzeile users, despite their interest in second-hand fashion as per early research, struggle with navigating the platform and have unresolved trust and awareness issues. Based on user interviews This often drives them to prefer other platforms or in-store experiences due to concerns over prices, sizes, product quality, authenticity, and return policies when considering online purchases.
Problem statement
Ladenzeile users, despite their interest in second-hand fashion as per early research, struggle with navigating the platform and have unresolved trust and awareness issues. Based on user interviews This often drives them to prefer other platforms or in-store experiences due to concerns over prices, sizes, product quality, authenticity, and return policies when considering online purchases.
Problem statement
Ladenzeile users, despite their interest in second-hand fashion as per early research, struggle with navigating the platform and have unresolved trust and awareness issues. Based on user interviews This often drives them to prefer other platforms or in-store experiences due to concerns over prices, sizes, product quality, authenticity, and return policies when considering online purchases.
Hypothesis
Hypothesis
Hypothesis
Hypothesis
Entry Points
If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ
Price aware users
A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.
Hypothesis
Awareness
If we introduce our second-hand category with KEY-credibility (SH USP) at first sight, then the users will shop SH on LZ and come back, because they trust us.
Automatisation feature
If we provide relevant content through automatizing the features on SH
LZ, THEN the users will always continue their shopping on LZ & come back, because they trust us and get good recommendations or substitute to new products.
Hypothesis
Hypothesis
Hypothesis
Hypothesis
Entry Points
If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ
Price aware users
A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.
Hypothesis
Hypothesis
Hypothesis
Awareness
If we introduce our second-hand category with KEY-credibility (SH USP) at first sight, then the users will shop SH on LZ and come back, because they trust us.
Automatisation feature
If we provide relevant content through automatizing the features on SH
LZ, THEN the users will always continue their shopping on LZ & come back, because they trust us and get good recommendations or substitute to new products.
Hypothesis
Hypothesis
Hypothesis
Brought Awareness and Entry Points
One of the most important KPIs of this project is to bring awareness for secondhand online shopping and generate trust with users.
User Experience
Newly introduced smart price filters and smart sizes were planned to be mainstream on the platform.
Reduced crawler budget to index pages
350 internal linking increase to other secondhand pages.
1.5m+ Fashion items
Empowering the landing of more than 1.5 million fashion items in Germany for users through existing and new partners due to our successful solution positive impact.
Brought Awareness and Entry Points
One of the most important KPIs of this project is to bring awareness for secondhand online shopping and generate trust with users.
User Experience
Newly introduced smart price filters and smart sizes were planned to be mainstream on the platform.
Reduced crawler budget to index pages
350 internal linking increase to other secondhand pages.
1.5m+ Fashion items
Empowering the landing of more than 1.5 million fashion items in Germany for users through existing and new partners due to our successful solution positive impact.
Brought Awareness and Entry Points
One of the most important KPIs of this project is to bring awareness for secondhand online shopping and generate trust with users.
User Experience
Newly introduced smart price filters and smart sizes were planned to be mainstream on the platform.
Reduced crawler budget to index pages
350 internal linking increase to other secondhand pages.
1.5m+ Fashion items
Empowering the landing of more than 1.5 million fashion items in Germany for users through existing and new partners due to our successful solution positive impact.
