Intro
Background
At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.
Intro
Goals
Problem statement
Ladenzeile users, despite their interest in second-hand fashion as per early research, struggle with navigating the platform and have unresolved trust and awareness issues. Based on user interviews This often drives them to prefer other platforms or in-store experiences due to concerns over prices, sizes, product quality, authenticity, and return policies when considering online purchases.
