Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Goals
Intro
Goals
Intro
Goals
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Hypothesis
Hypothesis
Hypothesis
Secure
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
Ease of use
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
Scheduling management
We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users
Secure
Secure
Secure
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
Ease of use
Ease of use
Ease of use
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
Scheduling management
Scheduling management
Scheduling management
We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users
Overview
Overview
Overview
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.
Overview
Final design & Results
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Overview
Final design & Results
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
Overview
Final design & Results
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
Desktop
Desktop
Desktop
