Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Revamping the Search journey for eCommerce with a focus on Interaction
A Design Hackathon explores how a search can be more than typing keywords. It aims to engage users with one-click results, catering to novice and expert users with two approaches to provide user satisfaction and tackle user needs.
Lead product designer
Experiment, Design Hackathon
SEO, Growth, Engineering
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Intro
Background
I led an innovative design hackathon during my tenure at Ladenzeile.de / Axel Springer. The design team explored new ways, ideas, and solutions to tackle one or more challenges.
The purpose of the design hackathon is to expand our boundaries. try to push the envelope of our existing limitations, Striking a balance between feasible solutions for the present and current platform constrains.
Discovery
Discovery
Discovery
Discovery
Features Definition
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
Discovery
Features Definition
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
Discovery
Features Definition
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
Frictionless entry points (all users)
Frictionless entry points (all users)
Frictionless entry points (all users)
Effective product discovery is a crucial factor in the success of any eCommerce platform. In fact, users typically evaluate whether their needs are being met within the first few seconds of interacting with the platform. With this in mind, we propose a new approach to help users quickly access different categories of products directly from the search field.
Products suggestion (explorative search)
Products suggestion (explorative search)
Products suggestion (explorative search)
We wanted to explore an approach that guides users in an explorative search. Users can start by browsing through our entry points, such as "Categories" and "Trends", and we also offer product suggestions. Additionally, users can easily dismiss or add more selections to refine their search.
Contextual filter criteria (expert users)
Contextual filter criteria (expert users)
Contextual filter criteria (expert users)
When catering to expert users, we focus on helping them find matching products to their search criteria. To aid this process, we provide quick filters that allow them to stay on top of the latest trends and fashion seasons. Additionally, we suggest related products based on their specific search terms to further assist them in their search.
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Design Process
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Design Process
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Design Process
A Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
Design Process
A Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
Design Process
A Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
Design Process
Design Process
Design Process
Results
Results
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.
Results
Results
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.
Results
Results
User experience and planned user testing research
The stakeholders provided positive feedback regarding the proposed solution, but there were concerns regarding user engagement, especially since it was an MVP.
The plan set to test the solution with users to determine whether it was effective in addressing the existing issues with our search field and to explore new ways of searching on our platform.
Design
Design
Design
Explorative Search (Targeting new users)
In this prototype, we hypothesize users start their journey by either writing a keyword in our search field or exploring our categories directly when they begin their search journey. We assumed by reducing the friction to discovering our categories, we provide a quick path for our users to engage and find the products they are looking for.
Explorative Search (Targeting new users)
In this prototype, we hypothesize users start their journey by either writing a keyword in our search field or exploring our categories directly when they begin their search journey. We assumed by reducing the friction to discovering our categories, we provide a quick path for our users to engage and find the products they are looking for.
Explorative Search (Targeting new users)
In this prototype, we hypothesize users start their journey by either writing a keyword in our search field or exploring our categories directly when they begin their search journey. We assumed by reducing the friction to discovering our categories, we provide a quick path for our users to engage and find the products they are looking for.
Contextual Search (Targeting expert users)
In this prototype, we wanted to explore if a contextual search will provide less friction for users to find products than an explorative approach, and usually, it targets our expert users, who know what they are looking for, in that sense, we are trying to provider a better path for the user journey to reach and find a product they are looking for.
Contextual Search (Targeting expert users)
In this prototype, we wanted to explore if a contextual search will provide less friction for users to find products than an explorative approach, and usually, it targets our expert users, who know what they are looking for, in that sense, we are trying to provider a better path for the user journey to reach and find a product they are looking for.
Contextual Search (Targeting expert users)
In this prototype, we wanted to explore if a contextual search will provide less friction for users to find products than an explorative approach, and usually, it targets our expert users, who know what they are looking for, in that sense, we are trying to provider a better path for the user journey to reach and find a product they are looking for.
