Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Discovery
Market research
I ran a competitor research to benchmark the key elements among other digital health providers and frame suggestions of how to structure, and define the information architecture of the platform to the content and business team.
We understood how we would like to display and highlight the main features of the platform keeping in mind our target users patients and doctors who would use the platform.
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Secure
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.
Ease of use
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.
Scheduling management
We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users
Overview
Design Process
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
Overview
First Week
Played a key role in researching competitors, crafting mood boards, defining the sitemap, and potential user flow in browsing and exploring the website, The following image represents each activity and its focus.
Overview
Second Week
Played a key role in researching competitors, crafting mood boards, defining the sitemap, and potential user flow in browsing and exploring the website. The following image represents each activity and its focus.
Results
Final design & Results
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
$1.3M Landed Investment
The message Sihaty is delivering and acting upon through the platform and the new website design played a role during the investor’s round to believe in the journey Sihaty is taking upon and successfully landed $1.3m Investment
1500+ Monthly Bookings
Delivering the Sihaty website and optimizing the user journey for bookings during the onboarding process played a key role in increasing bookings from fewer hundred to an average of 1500 monthly.
Design
Desktop
Mobile
