Unlocking the Power of Product Discovery for online shoppers with AI

Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters

Lead product designer

Experiment, MVP

SEO, Growth, Engineering

Unlocking the Power of Product Discovery for online shoppers with AI

Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters

Lead product designer

Experiment, MVP

SEO, Growth, Engineering

Unlocking the Power of Product Discovery for online shoppers with AI

Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters

Lead product designer

Experiment, MVP

SEO, Growth, Engineering

Intro

Background

I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.

Intro

Background

I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.

Intro

Background

I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.

Key Activities

Feedback Loops

In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.


Identifying current database structure

I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.

Key Activities

Feedback Loops

In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.


Identifying current database structure

I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.

Key Activities

Feedback Loops

In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.


Identifying current database structure

I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.

Key Activities

HTML Prototype following Figma Prototype

Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.

Key Activities

HTML Prototype following Figma Prototype

Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.

Key Activities

HTML Prototype following Figma Prototype

Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.

Proposed experience

An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.

Next Let’s have a look at some of the components followed by Complete UI

Next Let’s have a look at some of the components followed by Complete UI

Design Process

Design Process

Design Process

Design Process

Design Process

Design Process

Hypothesis

User preferences to search by manual input would be shifted to a more efficient way using Voice or natural language while initiating search as they would do in a physical store.

User preferences to search by manual input would be shifted to a more efficient way using Voice or natural language while initiating search as they would do in a physical store.

User preferences to search by manual input would be shifted to a more efficient way using Voice or natural language while initiating search as they would do in a physical store.

Hypothesis “Accessibility, Discovery"

Prototype & Results

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Prototype & Results

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Prototype & Results

The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.

Another Approach

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