Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Proposed experience

An approach to emphasis on user-centered design to track health, medical profile and a fast way to book appointments was a very clear direction, we suggested two different UX/UI concepts with different navigational points.

Next Let’s have a look at some of the components followed by Complete UI

Next Let’s have a look at some of the components followed by Complete UI

Hypothesis

Entry Points

If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ


Price aware users

A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.

Entry Points

If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ


Price aware users

A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.

Entry Points

If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ


Price aware users

A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.

Hypothesis “Accessibility, Discovery"

Design Sprint

Design Sprint

Design Sprint

Another Approach

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