Unlocking the Power of Product Discovery for online shoppers with AI
Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters
Lead product designer
Experiment, MVP
SEO, Growth, Engineering
3 Weeks
Unlocking the Power of Product Discovery for online shoppers with AI
Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters
Lead product designer
Experiment, MVP
SEO, Growth, Engineering
3 Weeks
Unlocking the Power of Product Discovery for online shoppers with AI
Exploring how AI can empower users, provide discovery based products results with the goal to reduce the reliance on faceted filters
Lead product designer
Experiment, MVP
SEO, Growth, Engineering
3 Weeks
Intro
Background
I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.
Intro
Background
I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.
Intro
Background
I led an innovative design hackathon, focusing on the integration of AI into our product design process within the design team. We delved into understanding our customers' brief interactions with our platform, aligning our efforts with the company's strategic objective to develop a mobile application. During this initiative, I explored potential AI applications in eCommerce & search to enhance user experience and streamline product discovery.
Design Process
Key Activites
Design Process
Key Activites
Design Process
Key Activites
Discovery
Key Activities
I presented the prototype to key decision-making stakeholders such as the head of Frontend, Director of Product, and Engineering Director), from there I asked for a small task force to be formulated voluntarily and two engineers signup, the following key activities took place.
Discovery
Key Activities
I presented the prototype to key decision-making stakeholders such as the head of Frontend, Director of Product, and Engineering Director), from there I asked for a small task force to be formulated voluntarily and two engineers signup, the following key activities took place.
Discovery
Key Activities
I presented the prototype to key decision-making stakeholders such as the head of Frontend, Director of Product, and Engineering Director), from there I asked for a small task force to be formulated voluntarily and two engineers signup, the following key activities took place.
Discovery
Features Definition
Based on Ladenzeile's earlier user research data, I aimed to tackle challenging components in terms of usability such as filters, User Explorations in terms of curated personalized content and relevant products, and the company goal of retention
To Improve user journey by providing a shorter path to narrow down their search results and provide a personalized user experience towards the goal of user retention.
Discovery
Features Definition
Based on Ladenzeile's earlier user research data, I aimed to tackle challenging components in terms of usability such as filters, User Explorations in terms of curated personalized content and relevant products, and the company goal of retention
To Improve user journey by providing a shorter path to narrow down their search results and provide a personalized user experience towards the goal of user retention.
Discovery
Features Definition
Based on Ladenzeile's earlier user research data, I aimed to tackle challenging components in terms of usability such as filters, User Explorations in terms of curated personalized content and relevant products, and the company goal of retention
To Improve user journey by providing a shorter path to narrow down their search results and provide a personalized user experience towards the goal of user retention.
Based on Ladenzeile's earlier user research data, I aimed to tackle challenging components in terms of usability such as filters, User Explorations in terms of curated personalized content and relevant products, and the company goal of retention
To Improve user journey by providing a shorter path to narrow down their search results and provide a personalized user experience towards the goal of user retention.
User adoption vs Current journey
User adoption vs Current journey
User adoption vs Current journey
User preferences to search by manual input would be shifted to a more efficient way using Voice or natural language while initiating search as they would do in a physical store.
Optimizing interaction
Optimizing interaction
Optimizing interaction
With a focus on exploration and discovery filters are collapsed by default, however dynamic contextual filters based on their initial input would be revealed on interaction.
Style by look (Glamour View)
Style by look (Glamour View)
Style by look (Glamour View)
Allowing users to upload images of their favorite outfits either wearing them or a photo of similar outfits, would help the user discover more and easily compare styles.
Hypothesis
Hypothesis
Hypothesis
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Identifying current database structure
I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Identifying current database structure
I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.
Feedback Loops
In the early stage of the project, I went through multiple feedback loops with different teams to better understand the feasibility of the solution such as Supply and demand considering they are the key stakeholders as well as introducing the concept of a white label project to utilize our 15 million product inventory.
Identifying current database structure
I pitched the project as a solution that wouldn’t require alteration to the current database on the contrary it would allow optimization due to the usage of AI, we proved the concept of using the current database as it and the AI-generated accurate results.
Design Process
HTML Prototype following Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
Design Process
HTML Prototype following Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
Design Process
HTML Prototype following Figma Prototype
Presenting an early Figma prototype steered enough curiosity for the stakeholders, so I developed a basic prototype showing the functionality of one of the touch points to get a buy-in, the engineers took over at a later stage to implement open ai API and test out the search functionality and voice input.
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
