Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

2 Weeks

Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

2 Weeks

Second-hand fashion online shopping!

10M+ users monthly visit Ladenzeile platform

Lead product designer

Design sprint, User testing

SEO, Growth, Engineering

2 Weeks

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Intro

Background

At Ladenzeile, under the Axel Springer umbrella, I had the privilege of delving into the untapped potential of online second-hand shopping. Leading the design direction and closely collaborating with the SEO, Growth, and Engineering departments, we collectively ushered in a successful launch, adding over a million products to our portfolio. It was rewarding to see our user testing successfully address pivotal challenges faced by both our users and our valued business partners in the second-hand market. Together, we innovatively introduced features that not only empower users but also make discovering and purchasing cherished items more accessible and affordable. I’m grateful for the team’s commitment and our shared drive to enhance the user experience.

Hypothesis

Hypothesis

Hypothesis

Entry Points

If we provide relevant and intuitive entry points on the page, then the users will continue their journey on LZ


Price aware users

A forward visible smart generated filter associated with prices, and sizes curated based on criteria defined would solve the challenge of finding the right fit of a product.

Hypothesis

Hypothesis

Hypothesis

Awareness

If we introduce our second-hand category with KEY-credibility (SH USP) at first sight, then the users will shop SH on LZ and come back, because they trust us.


Automatisation feature

If we provide relevant content through automatizing the features on SH
LZ, THEN the users will always continue their shopping on LZ & come back, because they trust us and get good recommendations or substitute to new products.

Hypothesis

Hypothesis

Hypothesis

Hypothesis

Hypothesis

Hypothesis

Prototype

Our design went through two stages

Team Feedback

Figma Overview

Prototype

Our design went through two stages

Team Feedback

Figma Overview

Prototype

Our design went through two stages

Team Feedback

Figma Overview

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