Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking

Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking

Sihaty - Rethinking Healthcare
Played a key role in designing the platform end users’ website as well as UX improvements to the back-end users’ (doctors, operations) experience such as patient information and appointments management and optimizing the mobile app onboarding journey for booking a consultancy.
Senior product designer
Competitor research and trends
SEO, Growth, Engineering
$1.3M Investment, increase of1500+ monthly booking

Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Intro
Background
Sihaty Website launch was a crucial milestone for a seeding investment round, for this, we modified the usual UX cycle process to adapt to the urgency and short time frame for this project.
Overview
Design Process
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
Overview
Design Process
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
Overview
Design Process
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.



The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
The team aligned on a condensed focused plan of activities in a measured timeline to achieve market fit as part of the company strategy for the short term and the important seeding investment round.
Discovery
Discovery
Discovery
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Discovery
Features definition
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
We identified the following key elements based on our research that we consider vital to highlight for our users when they land on our platform website.
Secure
Secure
Secure
As Sihaty is new to the Kuwait market and digital health is fairly new in the region we wanted to highlight how secure our platform is when patients share their data with us.



Ease of use
Ease of use
Ease of use
As our target audience is very wide and spans from early 18 years old to 50+ years of age, we wanted to assure our users that our service is to be used through a direct simple message.



Scheduling management
Scheduling management
Scheduling management
We understood from research that appointment management is as tricky and challenging for doctors as much as it is for users. Our back-office for doctors focused on resolving this problem to help seemingly integrate with users



Hypothesis
Hypothesis
Hypothesis


Sitemap
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.
Sitemap
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.
Sitemap
We aligned in regular meetings with the content team to identify and define the website information architecture, features in Focus, and page templates to promote and let users understand the problem we are solving in relation to our target audience.



Overview
User flow
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.
Overview
User flow
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.
Overview
User flow
The User flow depicted in the following image explains the relation and connection between the different types of pages the user might potentially visit, While the sitemap is enough for us to identify the architecture, the user flow step-by-step representation helps us define how the user might navigate between the different pages.



Played a key role in researching competitors, crafting mood boards, defining the sitemap, and potential user flow in browsing and exploring the website, The following image represents each activity and its focus.
Played a key role in researching competitors, crafting mood boards, defining the sitemap, and potential user flow in browsing and exploring the website, The following image represents each activity and its focus.
Played a key role in researching competitors, crafting mood boards, defining the sitemap, and potential user flow in browsing and exploring the website, The following image represents each activity and its focus.



The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.
The design process went through multiple iterations and a feedback cycle and the following design represents the outcome of those activities.